I had no intentions of making this topic part two of the series. In fact, I had something completely different planned until a few minutes ago when this idea hit me. So I’m going with it (P.S. I have no idea where this is going).
It’s so easy to get caught up in content and forget all about the creator behind it all. And I’m guilty of this as much as the next person. You’re so engrossed that you read, or listen or watch an then move on to the next bit of content. But what about the feedback? What about the support?
As a content creator myself, I see this almost every day. I have people sending me DMs and requesting content or asking me to address certain topics. And of course, I appreciate that support and interest. But it doesn’t transcend any further. Those same people are not subscribed to my blog. They don’t leave a physical ‘like’ or comment on my posts. But they read them.
Now that’s not to say that I expect every single person to engage with my content and praise my work. That’s not it at all. Sometimes though, little to no feedback for something you put your all into can take a toll on you. It can actually be demotivating.
But as I said before, I’m guilty of it too. I rarely ever ‘like’ or comment on Youtube videos for example. I may be subscribed to the channel and watch every bit of content religiously, but I don’t engage much. Or I read a blog post and say that I’m going to leave a comment. I then get distracted and forget all about it. That happens wayyyy too often for my liking. And that’s something that I’m working on.
We also need to remember that there’s a real person behind that blog. So to those people that like to leave nasty comments or send DMs full of hate to creatives, please stop. It takes a lot to put yourself out there and receiving hate doesn’t make it any easier. And of course, hate is different from constructive criticism. That’s always welcome.
For some, blogging or Youtubing or anything in the creative industry is a career. It’s a means of income and well-deserved income might I add. Sometimes though, I feel as though brands forget this. I’ve had instances where brands would reach out to me and ask me to let’s say, promote their products on my blog or social media. But from the moment I send over my media kit with my fees or bring up payment, they stop responding. Why is that? Not even a “We don’t really have a budget for that at this time” or a “Let’s do this instead”. Simply no response.
Content isn’t something that just appears. It takes time, effort, and creativity. Something that certain brands (not all) don’t seem to appreciate. Now, of course, I’ve had lovely experiences when it comes to brand collaborations in the past. But I could never seem to get past those rotten encounters.
Before the issue of payment even comes up, there’s also the lack of courtesy. You can tell when brands send that same exact email to a list long of influencers and creatives. There’s nothing personal about it. And this turns me off straight away. And don’t even get me started on the companies who reach out to you before even looking into you or your brand. I want to work with companies and persons who can take ten minutes out of their day to write a personalized email. I mean, at least address me by my name. Is that too much to ask for?
This has turned into more of a rant than anything but this is just something that I needed to get off my chest. The next Behind the Blog post will be more informative. I promise.
With all of that being said, remember to engage. Whether it be a like or a comment or a subscription. Show that content creator that you appreciate their work and that it’s not just getting lost in the cracks and crevices of the internet.
And to all of those who engage in content, not just mine but generally speaking, thank you.
Other posts you may enjoy:
Until next time,